![]() “It’s as big as the visual effects studios working for Disney or Marvel.” ![]() ![]() “Big e-commerce websites have hundreds of people manually creating 3D renderings,” Cottin said. Most companies have to tap 3D artists to create each image. Companies such as and Target use such renderings, the report said.Įven keeping up with making renderings has created a tremendous amount of work for e-commerce companies as marketing campaigns have become more tightly targeted, said Francois Cottin, senior director of marketing for Adobe’s Substance 3D business.įor example, a company selling a coffee machine might want to show the gadget against a different background in different countries, because German kitchens might look different from California kitchens. For e-commerce companies with thousands of products in their catalogs in different colors and finishes, realistic renderings have already overtaken traditional photos in many applications. ![]()
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